Tools for designing green print

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Last Updated (Sunday, 01 March 2009 05:41)

By Gail Nickel-Kailing 

When a designer - graphic designer, product designer, industrial designer - sits down to begin the creative process, he or she needs to think through four key questions:

  • What is it trying to accomplish?
  • How is it brought to life?
  • How is it used?
  • Where does it end up?

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Color Trends: Aqua Blues & Terracotta Hues

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Last Updated (Sunday, 22 June 2008 01:11)

Last year The Color Association of the US released a study of what's new in color circles. Greens, no surprise, have been strong in recent years; other colors meanwhile are moving to the fore. Here are some highlights. 

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What Color is Your Brand?

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Last Updated (Tuesday, 30 November 1999 00:00)

Now you can link color to your brand in a systematic way.

The Dewey Color System ™ matches colors to brand attributes. Do you want to instill trust? Convey dependability? Inspire intellectual experiences? If so, the Color Attributes Chart from Neenah Paper offers a quick reference tool for colors and their brand attributes.

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Parallel Color Trends: Clothing and Cars

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Last Updated (Wednesday, 27 February 2008 05:13)

Brown emerged as a luxe stand-in for black in the early 2000s, when Valentino, Donna Karan, and Yves Saint Laurent, among others, showcased suits, ball gowns and knits in saturated chocolate, toffee and caramel shades; the color recently filtered into automotive preferences. In 2007, 25% of Buick Enclaves sold were painted “Cocoa Metallic,” and BMW AG’s 2009 Mini Cooper Clubman will soon hit the streets in “Hot Chocolate,” a warm brown.

Read more: Parallel Color Trends: Clothing and Cars